We’re diving into a bold new world—using ChatGPT to transform the lives of technical web analysts. But let’s be real: we’re not just here to make things faster, more efficient, and higher quality. We want it to be fun too. Because if you’re spending your day debugging tags and tracking events, why shouldn’t you have a little excitement along the way?
Let’s talk about how we’re going to make that happen. Here are our guiding principles as we develop tools that make your web analytics life easier (and way more enjoyable):
Time is money, and nobody wants to waste it. AI should help you solve problems faster.
You deserve better data. AI should catch issues before they become problems.
Analytics shouldn’t be a solo, boring task. AI tools should make collaboration easy, and the experience fun. No reason why data work has to feel like a chore.
If we’re going to build tools that matter, we need to address the biggest pain points analysts face. So, what’s grinding your gears?
"What Data Are We Even Collecting?"
Pain Point: Teams often don’t know what data is being collected, leaving a fog of confusion.
Priority: Build tools that give real-time visibility into event tracking.
Solution: Enter My Ex Tag Buddy, our first tool that lets you see front-end event tracking in real-time.
"Why Do Tickets Always Miss Key Info?"
Pain Point: Tickets are vague, lacking key details that lead to endless back-and-forth between teams.
Priority: AI-generated tickets that ask the right questions and save everyone’s time.
Solution: Build an AI chatbot to guide users in creating detailed tickets with all the data needed to solve the issue in one go.
"Validating Event Tracking Manually Is the Worst"
Pain Point: Manual validation of event tracking is slow and error-prone.
Priority: Automate event validation to make sure everything is firing as it should.
Solution: Develop an AI-powered validation tool that ensures events are working correctly without lifting a finger.
"Data Inconsistencies? Not Again."
Pain Point: Inconsistent data leads to messy insights and wasted resources.
Priority: Ensure clean, accurate data collection across the board.
Solution: Use AI to flag data inconsistencies and suggest fixes so you never have to deal with bad data again.
"Why Does Debugging Take Forever?"
Pain Point: Debugging event tracking issues can feel like digging through an endless haystack.
Priority: Speed up debugging with AI that offers real-time solutions and fixes.
Solution: Build an AI-powered debugging assistant that helps you troubleshoot issues in real time (because waiting sucks).
"Nobody Knows What’s Happening with Data."
Pain Point: Lack of transparency across teams means confusion about what’s being tracked.
Priority: Provide clear, shared visibility into event tracking for all teams.
Solution: Create collaborative AI dashboards that show what’s being tracked and why, so everyone’s on the same page.
"Finding Insights Shouldn’t Be This Hard."
Pain Point: Analysts spend way too much time digging through data to find insights.
Priority: AI should do the heavy lifting of identifying patterns and recommending optimizations.
Solution: Build AI tools that analyze user behavior and suggest tweaks to improve everything from conversions to engagement.
"Can We Make This Fun?"
Pain Point: Working with event tracking can get pretty dry and monotonous.
Priority: Make web analytics more interactive, engaging, and—dare we say—fun.
Solution: Develop AI tools that gamify tracking and data analysis, because we all deserve a little joy in our work.
Here’s what we’re building, in order of what will make your life easiest (and coolest):
My Ex Tag Buddy (Already live!) – Track events in real time with zero guesswork.
AI Ticket Generator – Build smarter tickets that contain all the details you need the first time around.
Automated Event Validation – Validate events automatically, so you know they’re working without having to check.
Real-Time Debugging Assistant – AI-powered solutions that speed up debugging.
Collaborative Dashboards – Give teams easy visibility into event data without the hassle of asking for updates.
With ChatGPT by our side, we’re making sure that technical web analysts not only work faster but smarter. The goal? Make analytics enjoyable, engaging, and, most importantly, effective.
Get ready for smarter tools that take the pain out of your daily workflow. It’s not just about speeding things up, it’s about making sure everything you do is top-quality and—let’s not forget—fun.
We’re just getting started, and we want you along for the ride. So, stay tuned as we build the next round of AI-powered tools that will transform the way you work!